Should Passwords Be Obsolete?

News that someone has stolen passwords and that your identity and information has been compromised have unfortunately become commonplace these days.  And the solution is always the same - change it, make it stronger, use different passwords for different sites, etc.  But most of us have a hard enough time remembering 10 different phone numbers let alone all the different passwords we are supposed to use.  So we come up with solutions; we post them on the wall in our office, we use simple passwords like "password" or we write them in a  document.  No matter what, they become compromised, either by the companies that require them or our own doing.

So why not make authorization something else, a fingerprint, voice recognition, eye scan, or some other means that identifies us without typing in a password. Is it even possible to make accounts impossible to hack without some safeguards in place?  With passwords proving more and more untrustworthy, it is clear that an alternative is needed now.

Our Future Is In Our Pocket

I believe that within 5 years, the smart phone will be formally inducted as the must-have wallet/communicator/connector in our lives.  It will be the instrument that we carry to identify who we are, update us on news, entertain us with music, text, and video, pay for all our purchases, and capture our life's moments.  Most of that is already happening today; we just will watch as it becomes the key device that we will rely on daily.

It is becoming evident that leading digital companies are finally figuring out what Apple saw five years earlier with the introduction of the iPhone.  So Google has bought Motorola Mobility in order to build its own smartphone and Microsoft is eager to get in the market as well, finally deciding that it too needs to build its own device.  And now we have learned that Amazon, a company leading the online shopping world wants to enter this competitive marketplace too.  "This news comes as several outlets including Bloomberg and The Wall Street Journal are reporting that Amazon is working on a smartphone to rival the iPhone and Android phones."

Notice that each of these companies are building hardware, no one is touching the digital pipeline to connect information to and from the smartphone.  Is it that there is less money to be made by investing in a wireless industry.  Is the pipeline seen as an unsexy business, unlike the hardware side of the smartphone with its fancy touch screen, apps, and tools?  But the pipeline remains a key attribute that can make the respective device run fast or slow, connect or freeze, complete the transaction or leave us "disconnected".

As to the rise of new competitors in the smartphone industry, it clearly indicates that the movement to make the smartphone the ultimate tool for each human being, young and old, is on.  And as a connected device, it provides us with many advantages.  At the same time, it has also caused us to lose a bit of our anonymity and privacy; we are tracked  and measured, targeted and attacked with ads customized to our behavior.  If we can accept that, the smartphone is well on its way to being the wallet in our pocket, the phone for our home, and the screen to be seen.  And that is why Microsoft and Amazon and I'm sure others to follow want their hardware to rule the pocket.

Magazines Aggregate a Digital Buffet

There is something about an all-you-can-eat buffet that consumers like. Its that one price that enables you to pick and choose from a wide selection to consume from repeatedly.  Cable subscriptions have been doing it for a while although the constant rise in their monthly rates have led to subscriber cord cutting.  Phone companies too with unlimited local calls and cell companies too with their all you can use minutes.  So it is now time for the print media to offer a similar aggregated offering.

"Digital magazine joint venture Next Issue Media is finally available for the iPad, three months after it launched for Android. With the app, users can read popular magazines like People, Vogue, the New Yorker and Real Simple for a flat monthly fee."  For heavy magazine readers eager to cut costs by switching to digital, this could bring instant savings to the household.  For light readers, it may be just the right price point to encourage adding a digital subscription to get some wonderful content from well known magazine brands.  Titles are being offered by Conde Nast, Hearst, Time Inc., and Meredith. A full list is available within the article.

For me, I haven't yet gotten much out of Flipboard and would find this kind of deal worth subscribing for my iPad.  I do find it unusual that the individual companies haven't already tried this type of model just within their own list of titles; still, I believe that the larger the choice, the easier it will be to market and gain consumers to subscribe.  Of course, how it affects print subscription losses will need to be measured to assure that a time frame to adapt to a shift in preference can be effectively budgeted.  At the end of the day, this model sounds like a winner.

Programmer v. Operator - The Never Ending License Fee Battle

The dropping of networks off our cable line-ups seems to happen more and more these days.  And as typical in these negotiations, networks threaten to be dropped and eventually are dropped for a period of time from the TV line-up.  Last month U-Verse threatened and finally settled with AMC Networks right before the deadline to drop their networks.  Dish Network actually dropped the AMC channels.  Today DirecTv is threatening to drop the various Viacom Networks - MTV, VH1, Nick, and others from their service on July 11 while Time Warner Cable has already dropped the Hearst Television owned broadcast networks in its various markets.  Perhaps we as consumers have become blasé to these battles having found ourselves turning more and more to alternative platforms for our entertainment and news.

Yes programming costs naturally rise, yes license fees rise to cover those costs.  And yes, ultimately the consumer must decide whether to keep paying or not.  For some of us, we remember broadcast TV as a free medium, paid entirely by advertising; for some of us, we have grown up paying for cable to get a better signal, more channels, and access to more commercial free premium programming.  And for some, anything we choose to watch can be found online, some free and some for a subscription price.  We gravitate to a model that best serves our need and our pocketbook.  But as cost of cable television continues to rise faster than the price of inflation, households are challenged to find ways to cut back.

Thus some may welcome the loss of some channels, even some they may watch, if only to keep their cable bill from rising.  Others may use it as a reason to finally cut the cord and embrace online.  Who needs their 11pm nightly news anymore if the same information can be shared via social networking and online news sites.  Who needs their Nick anymore if the same kind of shows are found on Hulu or Netflix.  The Programmer v Operator battle only helps to continue to push viewers away.

Has Digital Download Killed The Record Album?

The iPod might have saved the overall music industry by pushing song sales at a low price, but it may not have been a boon to the whole song album.  Single sales are increasing but album sales are down.  "Year-to-date cross-format album unit sales dipped by 3.2 percent (U.S.) and 13.8 percent (UK), according to figures released this week by Nielsen SoundScan and British Phonographic Industry."

Perhaps given the nature of digital, it is time to stop selling albums and start selling a different packaging of songs, combining song with video, photo album, concert footage, and other digital pieces into a whole new type of album.  Why does an album have  to be just a collection of songs.  It is time to redefine the album concept as a means to help push up growth.

Can Microsoft Find New Success?

A lot has been said these days about Microsoft and its attempt to adapt to a changing digital universe.  First they bought Yammer to make inroads in the social media space.  At the same time, their ad network purchase about five years ago, aQuantive, is proving to be a failed investment.  Now they are trying to compete in the mobile space with their own smartphone and tablet, Surface. But can they win against Google and Apple?

Not according to an ex Microsoft employee.  His take on the future of Microsoft sounds bleak.  "The not-so-flattering portrayal, titled “Microsoft’s Lost Decade,” is spun in next month’s Vanity Fair. The issue lands July 10." It sounds like it could be a very interesting read.

Yes Microsoft has been slow to market with new products.  Unlike others, they chose to keep with their current product line and have missed out on being ahead of new trends.  But given the ever changing fickleness of the consumer and Microsoft's efforts to regain the lead, there may be a chance.  As Microsoft knows so well, leaders sometimes fail to keep ahead of the curve.  It happened to Microsoft like it happened to RIM and others.  Even Netflix stumbled but seems to have bounced back.  Should Apple and Google stumble, an opening could emerge for Microsoft to rebound.  IF.

QR Codes Coming to Books

The mighty QR (quick response) code is expanding its reach as book publisher Simon and Schuster will begin adding it to the back cover of its hard and soft cover books.  With the QR code, mobile enabled readers will be able to access  "' the author’s mobile page on S&S.com where they can sign up for an email, browse the author’s other books and watch video'” according to their chief digital officer Ellie Hirschhorn.  But will it be successful?

Will print readers want this information, is it useful to their needs, or have they already decided, by not switching to an e-reader, that  they don't need today a connection between digital and print.  The challenge will be to communicate to the reader that their is real value being offered online, worthy of their time to scan and view.  I believe it has to be more robust than what was announced in the article.  For customers willing to link, how about a coupon to a discount to their next purchase of and S&S book or a link to a download of a movie.  The need for added value is essential to demonstrate a purpose for readers to actually read the QR code.  Still the challenge may be to make certain that they aren't being scanned prior to purchase so that the  value is there after the book sale.

What Happens When The Cloud Goes Down

Whether we like it or not, we all seem to be addicted to something.  Some may be more destructive than others, but in the end, we must be capable of living without.  So too is the case with the web.  We are addicted and when our networks shut down, we feel pain.  "The big news over the weekend was an Amazon cloud storage outage that took down services like Instagram, Pinterest, and Netflix in the wee hours of Saturday morning."  Yikes, for some, it may have felt like the world was ending.  No connection to Instagram, what will we do?

And not only did weather affect our websites, so did the decision to change our "official" time.  " To correct for minor decelerations in Earth's rotation, timekeepers added an extra second to the clock on Saturday – bringing Earth roughly four-tenths of a second ahead of the official time instead of six-tenths of a second behind. But one tiny little second change managed to bring down a number of the Web's more well-known sites, such as Reddit, Yelp, Linkedin, all of Gawker media's various Web properties, 4chan, Fark, Stumbleupon, and irate Bay, to name a few."  What will we do when a real catastrophe occur?

It makes me think of all the science fiction tv shows and movies out there that show what happens when we are no longer connected.  Remember  that Twilight Zone episode when a neighborhood is plunged into darkness, no phones, no electricity, and the neighbors panic and turn onto each other.  Will we become so addicted to our web connection that a loss in power will do the same thing to us?  Or can we remain calm and remember to breathe.  Sites may be down but it shouldn't mark the beginning of panic.  At the same time, shouldn't we have back up systems in case of emergency.  They always worked on Star Trek!

A Digital Life Means No Anonymity

We seem to mind less and less that we are being tracked.  Our movements, our likes, and yes even our reading habits are being analyzed over and over again.  "The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in books, how long they spend reading them and which search terms they use to find books. Book apps for tablets like the iPad, Kindle Fire and Nook record how many times readers open the app and how much time they spend reading."  And yet for the convenience of e-reading, we seem to be okay with being tracked.

Now the argument is always that all the data is aggregated and that individual usage remains anonymous, but one has to wonder for how long.  The need for targeting may start out wide but eventually it will begin to move to the individual.  Should we be paranoid; probably not.  But we should be able to opt out.