Late Night With Jimmy Fallon Webisode

Very proud because it features my wife!

Actor's Union To Give Up Strike Vote

SAG's leadership has finally realized that they did not have the support of its members to push for a strike and have taken the threat off the table. Instead, they intend to send to their constituents the contract offer from AMPTP and allow them the chance to vote. "The declaration represents an about-face and follows months of preparations for a strike vote that would have given the guild the power to shut down production of major studio movies and prime-time TV shows. The last contract expired in June."

So there are now two possible outcomes; a vote to accept the contract would allow all unions to focus their attention on creating good content. BUT...what happens if the membership reject the contract offer. What then. New leadership for SAG. Does strike talk re-emerge. Or do they merge their union with AFTRA and follow its contract. Will it means that SAG has lost its way and should fade off into the sunset. Ahhh, a classic Hollywood ending. Still, until this next vote is taken, SAG's future is unclear. In these bad economic times, unions are losing their advantage and belt tightening is needed on both sides of the table.

Inaugural ratings likely second best

According to preliminary Nielsen numbers, the inauguration of Ronald Reagan 28 years ago was seen by a larger percentage of US households than this week's Barack Obama inauguration. But are we really comparing apples to apples. "Preliminary Nielsen estimates show that 29.2% of U.S. households were watching the presidential inauguration -- easily the largest in decades but below the 37.4 household rating for Reagan. Obama's figures include viewership on roughly 15 broadcast and cable networks, while the Reagan ceremony was viewed only on ABC, CBS and NBC; also, they do not include the huge online viewing this time around, with CNN.com, FoxNews.com and MSNBC.com all reporting record streaming video traffic." And what about sites like Hulu that also carried the stream. While I am confident that number of online viewers is minimal relative to the other outlets, the aggregate of video coverage should be counted in order to make a fair comparison between 1981 and 2009's inauguration.

But I am surprised that the Obama inauguration figures were not higher. Still it ranked higher than most others. With so many places to watch this historical day, it will be interesting to see what the final numbers indicate.

Google Ends Sale of Ads in Papers After 2 Years

Print advertising must be dying if Google can't sell its ads. And while old media is clearly not Google's expertise, you would think that they would be able to build a connection between digital and print and use that synergy to augment the sales process. But unfortunately, the experiment was a bust. “'While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted,' wrote Spencer Spinnell, director of Google Print Ads, on an official corporate blog."

For Google, it means stick with what you do best; for print, it may simply spell disaster.

If Content Isn't King, Then Maybe Social Community Is

Terrific article in Business Week that makes a great point, that perhaps as content is no longer exclusive, where it is shared and the community it serves may matter more. Content creators no longer try to make their assets unique to a particular site; rather they seem best served when that content is featured and distributed across many sites. Building partnerships with these communities so that the content can not only be found anywhere but can also be discussed. It is no longer enough to watch or read, it is perhaps more important to interact with it and with others who also access it.

"On TV, content is king. But on the Web, community may reign supreme. Throughout television history, the way to lure most viewers was to air the best shows. It doesn't necessarily work that way on the Web, where many shows can seen on multiple sites." Most video is available non exclusively on multiple sites. NBC, Hulu, and You Tube may all share similar content. Facebook, My Space, and Bebo may all carry some of the same applications. What matters more is that within those sites, the communities that are created foster a bond and loyalty to that site. They become for the particular user their primary point of entry for the content they wish to consume. It's not just about the video they watch or the game they play, but how its members communicate their opinions about what they have watched or played. Perhaps in the game example, it is all about competing with your friends in the community as opposed to with strangers. And for videos, sharing your passions, laughs, and "water cooler" discussions with others you know who may also have watched.

Yes content is king, but where you watch or play and with who matters too.

Charter Cable May File For Bankruptcy

As cable distribution gets more competitive with both telcos and satellite competing with cable operators, and customers preferring broadband to cable for entertainment, Charter must decide what to do next. Do they use bankruptcy protection to revise their strategy and revisit their costs in order to renegotiate better contracts, or do they sell off their cable properties to pay off their creditors? Paul Allen has had a tough time turning Charter into a profitable venture. "Allen, the co-founder of Microsoft Corp., has held a controlling stake since 1998 in the company, which hasn’t turned a profit since going public a decade ago." Is this unexpected for Charter, NO; but it is sad to see another cable operator bite the dust. The landscape is filled with many cable companies no longer part of the landscape: Adelphia, TCI, Suburban, Lenfest, Helicon, Prime, Falcon, Tele-Cable, Wometco, and many, many, many others. Goodbye Charter.

Is the Web A Radio Killer Too?

It's been well noted that the web has caused great frustration to traditional media, print and TV especially. The web has also affected retail as well, with brick and mortar stores like Virgin Records unable to compete with digital downloads. So it should not come as such a surprise that it has affected radio as well. "Los Angeles station Indie 103.1 will cease broadcasting over the air on Thursday, according to on-air announcements, but will continue to broadcast via the Web. " While other radio stations have enhance their reach by also streaming their signal over the web, 103.1 is switching over completely from airwaves to web. Cost may be a factor, declining audience may be another. Certainly there is more to the story...

Hulu, Joost, and Others to Stream Inauguration

While I tend to talk about how streaming video content will change cable's subscription model for access to TV channels, I will make an exception today. While networks have been walking a fine line demanding fees for carriage and then offering the same content free for streaming on the web, it is sometimes in the public good to agree with that irony.

I am speaking about next weeks coverage of the inauguration of Barack Obama. Last night, I asked my son's teacher if they were planning to watch his swearing in and speech in their classroom. She replied that not every classroom has cable TV access, but that they all do have internet access. And so the power of technology will allow these students the ability to watch live what is sure to be remembered as an historic event. "Hulu, the Webcaster jointly owned by News Corp. and NBC Universal, will carry a two-hour stream of Fox Broadcasting's live coverage of the swearing-in ceremony from noon to 2 p.m. ET." And while today it is possible to tape the coverage and replay at a later date, technology has provided us the ability to watch it live through multiple devices. In the days of Kennedy, broadcast or radio were the only means to connect; today, the rise of cable and web access has enabled even more accessibility to this historic event. "'In 2009, the word (for all-news outlets) is ubiquity,' MSNBC's Griffin said. 'We're in places where you don't normally see us.'"

For my son, and other students around the country, I hope TV or web access is available at your school to take advantage of and be part of what is sure to be a long remembered experience for this Country.

SAG Still Squabbling - No Strike Authorization Ballot Yet

Infighting can be the death of any family or any business. The same holds true for the Screen Actors Guild Union. Keep their head negotiator, or fire him, the membership is clearly at odds within their organization but their course of action. "A meeting of the full board of directors of the Screen Actors Guild, which lasted more than 30 hours on Monday and Tuesday, concluded without setting a mailing date for a strike authorization ballot and without the removal of controversial head negotiator Doug Allen." Nor is SAG is negotiation yet with AMPTP with whom they have not had a contract since last June. The only meetings are internal and even those ones can't find agreement.

The course of action is painfully obvious. Analyzing the current economic environment, reviewing the terms of the current signed agreements with other unions, and agree to structure an agreement that emulates their term AND expires at the same time as their agreements. The greatest revenue is still in the hands of traditional distribution and their is no missed opportunity to follow a wait and see strategy. New media is still a nascent business and a few years won't hurt you economically. Structure your new terms to expire concurrently with AFTRA or the Writers Union or both and utilize the leverage of this partnership in the next negotiation. But for now, stop threatening strike and sign a short term contract.