Friday, January 16, 2009

Is the Web A Radio Killer Too?

It's been well noted that the web has caused great frustration to traditional media, print and TV especially. The web has also affected retail as well, with brick and mortar stores like Virgin Records unable to compete with digital downloads. So it should not come as such a surprise that it has affected radio as well. "Los Angeles station Indie 103.1 will cease broadcasting over the air on Thursday, according to on-air announcements, but will continue to broadcast via the Web. " While other radio stations have enhance their reach by also streaming their signal over the web, 103.1 is switching over completely from airwaves to web. Cost may be a factor, declining audience may be another. Certainly there is more to the story...

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