Bloomberg Likes The Magazine Business

Bloomberg continues to prove itself a very successful business. It started with financial terminals and has successfully grown its radio and television businesses. SO now it appears they may be going after a magazine and seeing an opportunity to synergize its media operations further. "According to people familiar with the matter, the financial-data giant is now seen as the front-runner, ahead of "Bid 'em Up" Bruce Wasserstein, the Lazard boss who also owns New York magazine." There may just be certain efficiencies that can help Bloomberg find profitability with the magazine.