TiVo Wants To Give Away Its TV Research

TiVo saw an interesting way to congratulate the merger of ComScore and Rentrak.  It announced plans to offer free its TV research data next year.  While consumers may not care so much, neither should research companies.  Whether this news affects any companies seems unlikely although the point TiVo is trying to make does resonate.  Per Fierce Cable article, Frank Foster, Senior Vice President and General Manager of TiVo Research states "The focus needs to be on how you connect advertisers with audiences they really want to reach, with data that can ensure that, and metrics that can verify it." 

As consumers get more and more annoyed with ads that interrupt our programming and ad messages that border on the inane, both how the message reaches us and how it builds a positive relationship with the consumer seem more important.  Does the Gecko or Flo really sell more insurance or do they push us away; does Jan sell more Toyotos or make us cringe.  And as we seek content off the TV set, do ratings really matter?

Another Paid Streaming Service Joins The Mix

If you thought that cord cutting could save you money, think again.  The rise of so many streaming digital services could find yourself one day paying more for content then you were paying for cable.  With Amazon, Hulu, and Netflix each wanting you to pay $10 a month for their exclusive content, you can add a premium version of You Tube called YouTube Red.  Priced also at about $10 a month, do we see a price point that all these services like to reach, "YouTube Red will allow users to surf the site completely ad-free, across multiple sources, from desktop to mobile. Original programming and movies will also be available to YouTube Red subscribers, beginning next year. " This according to today's Multichannel News. 

And the more content you want, the more you will pay.  Last week, NBCU announced the launch of Seeso, a digital streaming content service that will cost about $4 a month.  It will include NBC shows as well as some original comedy content.  You might also decide you need HBO Now to assure you are receiving Game Of Thrones and other HBO content.  That will set you back another $15 every month.  If you like that, you may decide to add Showtime Now at $11 more a month.  And while Disney doesn't have a pay streaming service in the US, they are just announcing one to launch in the UK, per Variety.  And while there are still a number of free video content services, it is easy to see that the more content we want, the more we have to pay for.  Sorry, no bundling in the world of digital streaming. 

So lets add up what we know.  Netflix, Amazon Prime, and Hulu costs $30 a month for all three.  YouTube Red is $10, Seeso is $4, HBO Now is $15 and Showtime Now is $11 for a total of $70 a month for the 7 services.  Add your favorite music streaming service, Apple Music, Pandora, Spotify, and watch your dollars fly out of your wallet.  Our cable bill could one day look like a steal. 

Apple Music Singing Its Success

The three month free trial for Apple Music is ending for many early adopters and it is now time to pay the piper.  And according to Apple, 6.5 million subscribers have converted to the paid streaming model with another 6 million still under the free period.  Of course, once consumers see the bill appear on their credit card bill, they may have second thoughts.  But if they decide to remain committed to Apple Music, at about $10 a month, Apple would see a nice revenue lift of over $700 million dollars a year.  Should Apple capture more of those trial users, that number could continue to rise.

Still, it is hard to call this new streaming business a success.  With Pandora, Rdio, and Spotify still leading in users, and Tidal pushing too, Apple has a long way to go to turn this Music business into a leader.  Apple Music's options include adding an ad supported version as well as packaging it with its release with the new Apple TV box.  Bundling has worked in the past with cable and may just make sense with this model too. 

Can Apple Music become a leader?  That may depend on how aggressive they are with the business, whether they compete with pricing packages, modeling, or even through the acquisition of a rival.  And given the deep pockets and free cash that Apple has, it can take any route.  For this moment, adding $6.5 million dollars a month from Apple Music may be chump change, but it doesn't hurt either. 

Undateable Shows Live To Catch Viewers

There is something about live television that works.  Perhaps it is reminiscent of the Golden Age when TV was learning its craft and partly the notion that with live TV comes the danger of mistakes and unknown outcomes.  Live has made Saturday Night Live a better comedy show able to capture the latest news into its broadcast and deliver immediate outcomes.  And the format is being used at 8pm on Friday Nights with the show Undateable.

A serviceable comedy from creator Bill Lawrence, the series in its third season has decided to broadcast Live to create a more lively product.  The set looks like parts of the old Cheers set, and hopefully the magic pays off for Undateable.  The jokes are a bit lame but the writing incorporates the jokes of being live with breaking the fourth wall and of course mistakes from flubbing lines.  But somehow, it all seems to work.  The show is fun to watch and the cast seems to like the danger of live TV.  Music and special guests inhabit the bar to make a breezy comedy.  The hope is that the plots continue to tighten and the second bananas on the show further shine to create a more complete ensemble.  Overall, broadcasting the show live has raised the bar and the potential to becoming a better show. 

I will watch but I worry that shows I like tend to get cancelled.  I can only hope that this show is one of the exceptions. 

Netflix - How Much More Can They Grow

Netflix released their earnings this afternoon and the market didn't seem to like what they heard.  Earnings are down and costs are up and despite their plans to raise monthly subscription fees by a dollar, the market may be getting to saturated to expect more increases in growth.  Sure there is still growth but when it comes to the stock market, how much you grow matters more.  And Netflix might be leveling off.

As competition for content increases, costs to obtain more videos, either through acquisition or original content, will only continue to mount.  And given that Netflix has a one stream revenue model limits how much more they can keep producing.  Dollar increases a year may be nice but it may not be enough to offset subscription and content costs.  The stock market may not find Netflix the darling of streaming anymore until they produce a new revenue stream. 

When will advertising come to Netflix?  The push to produce is on and that strategic move might be the necessary price.  How they add advertising could also affect the subscriber base.  Commercial breaks are definitely not the solution; other ad tools are more desirable to keep its base engaged and paying.  Done well, ads will immediately boost the stock price, 

Playboy Goes PG-13

Before there was HBO or Skinemax (Cinemax), there was Playboy.  For every teenager seeking a look at a nude body, the choice was this or National Geographic.  And while Playboy can be credited for its part in America's sexual revolution, the revolution passed them as cable television and then the internet could offer even more explicit fare.

Playboy's competitor, Penthouse, tried a different approach to match changing morals.  Like the movie The Untouchables. Penthouse tried to match them, a knife for a knife, a gun for a gun.  But trying to be as explicit as cable and the web only seemed to hasten its demise.  Playboy suffered too.  But in a new approach, Playboy is trying a 360 and starting in March 2016, the nudity will go away.  Instead, the focus seems to move toward better editorial and articles.  Heck, among the things that made Playboy great, beyond the photos, were articles from such renown authors as Jules Pfeiffer.  The hope is that they find that right blend of stories and humor that will catapult Playboy to a profitable position.

Can this new strategy work?  As long as it doesn't try to dumb down its features like other, more teenage boy, magazines, Playboy may have a chance.  It may go counter to how they started but shaking up society is how Playboy first got noticed.  It seems time to do it again. 

NAB Wants To Leverage Merger To Reform Broadcast Rules

The National Association of Broadcasters (NAB) hopes to gain rules reform for broadcast ownership by tying its attempt to the Charter -Time Warner Cable merger efforts.  And the NAB hopes it has some leverage to suspend merger talks till it gets its own reforms.  While the link may not be apparent, the need for new rules is.  Still, it is unlikely that the FCC will pay attention to such a move.

Consolidation in the cable industry makes sense, especially given the connectivity issues to create efficiency for wire and wireless speed and usage.  Separately, broadcast ownership rules should also be reviewed given the changing relationship between broadcaster and viewer.  The rise of broadband applications have created new opportunities that compete head on with broadcasters. 

So if the NAB feels the need to argue for more reforms given the changing landscape, they should.  But their argument should in no way be linked to what the FCC is reviewing to allow Charter and Time Warner Cable to merge. 

Remember When ... Asking Your Cable Company To Get A Channel

The good ole days!  Remember when your cable company had maybe 20 or 30 channels and networks would buy ads asking you to write your cable company and request their channel?  It led to the rise of so many channels from Bravo to Game Show Network, from Animal Planet to Romance Classics.  And some networks that have since changed their names or shortened them to just initials. 

Today we have more than a hundred channels on our cable lineups as well as thousands of on demand movies and shows.  And now those same ads are used during contract renegotiations to stop those same cable operators from dropping those channels.  But now, the real interest isn't in launching new channels, but in buying streaming subscription services. 

It seems that now the best new shows are found, not on cable, but on Netflix, Hulu, or Amazon.  But how many subscription services are we willing to buy.  In the old days, we would request our cable company to add a channel and hope that it wouldn't significantly affect the cost of our monthly subscription.  Eventually, it did but those initial adds meant pennies to us.  Buying into a streaming service could add about ten dollars per service per month.  For all the cord cutting we may be doing, our costs look to only rise as we pay more if we want to watch all the shows on all the streaming services.  Still, at least now we have the choice to buy the channel to watch it and not wait for our cable company to turn it on first. 

ABC Family Rebrands With No Clear Shape

If you have children in the house, they probably know where to find ABC Family on their cable box.  Between 25 Days of Christmas and X Days of Halloween and Y Days of Summer, ABC Family has created event programming to help package its shows and movies.  And with all the Harry Potter Films and Pretty Little Liars and other movies and shows, it is an easy channel to watch.  That is if you can handle all the commercials.  Heck, one Harry Potter Movie could take 4 hours to watch.

But not satisfied with the ABC Family brand, and others might know that before Disney purchased it from Fox, it was Fox Family, Disney has come up with a new name for the channel.  Beginning January 1, 2016, it will be called Freeform.  It seems "Family Friendly" may not be such a positive brand distinction.  To cast a wider net, the new name is meant to reflect the notion of being a "Becomer", according to Variety.

But for me, the name invokes shapelessness, without form or structure.  And while it may be trying to say that the channel will be something for everyone, such a lack of uniqueness will only make it seem like one more generic channel.  Changing the channel's name is like when news channels "refresh their set" to update their look and attract new eyeballs.  But a fresh coat of paint doesn't always work.  Can a new name like Freeform do any better than ABC Family.  I'm not so sure.  Especially as viewers have been much more directed toward shows, than channels.  At the end, it might not really matter.