Streaming Video Hogs Bandwidth

Whenever my internet stops refreshing pages, I have to yell to my kids to see if they are watching a video.  It seems, especially when they are watching on their iPads, that my computer can't access a web page or even simply refresh a page.  And once they put their video on pause, a simple click gets the computer working again.  And I know that my household isn't the only one that suffers from this phenomenon. 

It seems that streaming video has become broadband hogs.  And You Tube and Netflix may just be the worst culprits.  In fact, "During peak watching times, Netflix accounts for around a third of all downstream Internet traffic in the U.S., according to Sandvine, a company that monitors networks."  The more households watching, the worse the ISP performance.  Given the growth of streaming video, this problem will not be going away anytime soon. 

An added problem is that ISPs no longer have to abide by net neutrality rules.  ISPs can slow down these streaming services thus causing more buffering issues with the user.  And while they claim they still treat all web traffic equally, consumers are noticing that Netflix and other streaming services are slowing down.  What is needed is more technological innovation in streamlining the size of files while increasing total bandwidth.  For this household, that couldn't happen fast enough.

TV Everywhere Includes The Bathroom

It's no surprise that we do are best thinking on the toilet.  Well it seems we also do our best viewing.  Whether streaming video, reading e-mail or perhaps a book, or even playing games, consumers like doing these activities even when on the toilet.  "An offbeat survey finding: 40 percent of adults between the ages of 18 and 24 use social media in the bathroom."  Well with smartphones and tablets invading our homes, they seem to never leave our side, no matter what room we are in.  Now I won't start asking if you are part of this large minority but I would suspect that this trend is growing and should exceed 50 percent in a year or so.

Not to be a stickler though about hygiene nor am I a germaphobe, but with so many devices being touched in the bathroom, how clean are our screens?  And does this 40% even consider wiping down their screens once they leave the bathroom?  I suspect that percentage to be much smaller.  We are simply obsessed with our devices.  And our mobile screens are being enjoyed in every room in our house and that includes the bathroom. 

Charter Cable Finds New Angle To Acquire Time Warner Cable

Time Warner Cable didn't feel the love from Charter's initial bid to acquire them.  And Charter Cable wqill msot likely have to raise its bid to gain control.  But in a move to assure acceptance of a revised bid, Charter is working to nominate "friends" to the Time Warner Cable Board of Directors to help move its efforts forward.  "All 13 of Time Warner Cable's board members are up for re-election at the annual meeting this spring, presenting Charter with a rare opportunity among recent hostile bidders, to take control of the board."  Why its board elections are structured this way is a big problem; at the same time, the timing works well for Charter.  Other companies would be well advised to pay attention and restructure their board elections so as to stagger them across time. 

Whether Charter tries to acquire all of Time Warner Cable or strikes separate deals to sell some systems to Comcast is another question to ponder as this acquisition move strengthens.  Should Charter find that it can swallow all of TWC, I would question whether they should even consider selling systems like New York City.  Sure, Comcast would love to connect itself from New England down to Florida, but NYC is a crown jewel of their properties.  And owning that system and Los Angeles would mean having the top 2 DMAs in the country. 

Nominations for the board occur next week so the fight will only get more interesting.  Likely Charter has a strategic plan and is weighing different approaches to get control.  It may require the help of Comcast, but then again, it may not. 

Snow Days Good For Netflix

It has been a brutal winter with snowfalls above average and cancelled school days adding up.  With the kids home, the question of what to do always gets asked.  And so it was earlier this week that I acquiesced to my daughter's urging and subscribed to Netflix.  Sure we have access to cable and on demand and a number of premium cable channels, but she had shows she wanted to watch and Netflix offered them.  The result, my daughter has become a binge viewer of these shows and my son has added the app to his PS4 and started to watch his shows and movies as well.  Frankly, at $8 a month, it was cheaper than going to the movies.  And at least for this horrible winter, some welcome relief. 

Are You Ready For More Football?

Recognizing the rating success that NBC has gotten from Sunday Night Football, CBS has shelled out additional dollars to add Thursday Night games to the prime time window.  Despite the success of its current line-up, most notably The Big Bang Theory, CBS believes football generates higher revenues and better revenues.  So moving the Big Bang to another night seems the best next step.

As a football fan, I love Sunday afternoon for football and I am lukewarm about Sunday Night and Monday Night games given how late they start and end.  But it is unlikely to believe that these night games would ever start for the east as early as 7pm.  So adding another weeknight of football only dilutes the total enjoyment of Sunday football. 

Will I watch, it depends.  Most likely only when my team is scheduled to play.  Where I love watching all the action of all the football games on a Sunday afternoon, the lone Thursday and Monday game are simply outliers to the main action.  Yes dollars over the fan always comes first.  Fans will watch but expect to hear more grumbling. 

Radio Shack Runs Super Bowl Ad, Then Closes Stores

Radio Shack decided to create a memorable and most likely expensive ad, given the talent appearing in the commercial, and to run it in the Super Bowl.  Can you say expensive?  So how do you follow up your plans to take the 80's back and show the world the new Radio Shack?



Answer, you decide to close a ton of stores.  "According to people familiar with the matter, RadioShack is planning to close around 500 locations in the coming months. It isn't clear which of RadioShack's roughly 4,300 stores will be closed and when exactly the closings will begin."  Sure your ad gets a lot of plays, but you created a PR nightmare.  The sound of cash being flushed down the toilet.  Rather than tell the country that you are embracing change, you go 360 on us. 

Truthfully, what would have made a great companion piece in the news would have been how you have an aggressive plan to revamp your stores to reflect a new approach, not close them.  How does that align with your ad?  Is operations not talking to marketing?  Heck, I would have closed out your ad with a rebranding of Radio Shack to something like "The Shack".   I would have started to redecorate the stores and refresh the facade.  It would have been a cohesive, integrated attempt to both communicate to the world of your new approach and to actually do what you say.  But closing the store simply tells the world that the left hand doesn't know what the right hand is doing. 

Take the 80's back, you may just have to start planting daisies to soon become another footnote like Circuit City, Highlands, The Wiz, and many other electronic companies that are no longer with us.  But so ironic that you spent so much money on an ad only to announce many store closures.  Dumb!

Microsoft Makes Multiple Leadership Changes

When Steve Ballmer announced last year his plans to retire as CEO of Microsoft, many wondered who would be named successor to the crown.  With that formal announcement today, we have learned that there were multiple leadership changes to be made.  First, that Satya Nadella is now the new CEO, second that Bill Gates was resigning as Chairman and one of Microsoft's current board members, John Thompson, would take that role.  And that Bill Gates would have a new title as technology advisor.  Steve Ballmer will remain on the board of directors.  Certainly bigger changes then many expected.

So what does this change mean?  With Thompson as the new Chairman and Nadella as the new CEO, will Microsoft take a new direction?  Will Microsoft devote more attention to hardware or embrace a larger software in the cloud focus?  Surely the hope is that this new leadership will invigorate the company and create more technological innovation than has been seen. 

Time Warner Cable Loses Signal, Bigger Push To Sell

Time Warner Cable saw a slew of subscriber drops when it dropped the CBS signal when its contract expired.  Their Southern California system dropped the ball again when it lost the Fox signal during the Super Bowl for about an hour.  Certainly not a good way to try and regain consumer trust.  Can you say bad timing?

And it seems Charter is not going away, either.  Reports are surfacing that Charter will indeed up their bid for Time Warner Cable.  Whether Comcast will be a part of these dealings or help Charter to get the NY and New England systems remains to be seen.  One wonders what other troubles lay ahead for Time Warner Cable. 

Are You Ready For The Big Game?

Of course that game is this weekends' Super Bowl and while a good bit of the action will be on the field, more seems to be riding off the field.  With skyhigh advertising costs to appear on the screen, big budgets to produce the most creative eyecatching mini-epics, and the pr to create in advance the social buzz, the game itself almost becomes an afterthought. 

The telecast is a spectacle from pre-game to post.  Where fashion watchers hype the red carpet before each and every award show, sports hypes the emotion, tension, and intrigue to raise our interest in the game.  And with the advertising in it, the Super Bowl attracts fans and non fans alike, giving us all something to watch and talk about.  In fact, it is a hard time to watch alone.  If not with friends at a party, or at a bar or restaurant, at least with social media to share the hype. 

And even cord cutters can watch the game.  While you may not have a cable or broadcast antenna, you can still find online streams to catch the action.  And if not, another reason to leave your front door and immerse yourself in the frenzy.  Whether your interest is in the football game itself, the ads, the social camaraderie, or all of the above, it is a spectacle to enjoy.  So, are you ready for the big game?  I know I am.