Netflix vs Hulu

The battle for online content continues to intrigue us, both for cable companies offering access and those outside the cable cord. The two most mentioned are Hulu and Netflix. Hulu is a partnership of content companies while Netflix works alone. And Netflix is seeing an opportunity through streaming to be more than a DVD provider. In fact, the real play is access to current TV shows not yet on DVD. "The company is in talks with studios about gaining access to current episodes of primetime shows and is willing to pay between $70,000 and $100,000 per episode, according to a person familiar with the matter. Netflix had no comment."

For content creators and distributors, more platforms likely equates to more revenue. Fox and NBC can sell their networks to cable, sell their shows to Hulu through their partnership, and sell again to Netflix. And while some consumers may cut the cord to cable for broadband only, others may actually keep their cable cord and own a Netflix subscription. Dollars are spent and content companies get richer.

Except sometimes new distribution platform upsets an old one. As an example, look at the shortening of the windows from theatrical to DVD to on demand. Fear arises that monies from one platform will simply move over and that additional dollars will not be generated. Or worse, that profits will fall. For the TV market, a similar problem exists. "The studios that supply the networks with shows argue they own the streaming rights to in-season shows. But the broadcast networks that make a profit from repeats -- and stand to lose audiences, ad dollars and syndication revenue if viewers can see those same episodes on Netflix -- argue they control the rights." The rise of streaming can hurt syndication. Still as we have learned from change, the transition is never easy. But if you don't you risk the loss of the entire business model.

Streaming is here and there is nothing to stop it. Syndication has already been hurt by the rise of cable networks, but it still exists. Streaming will coincide with syndication, it will just alter the playing field a bit more.

FCC Again Pushing Net Neutrality Proposal

A topic that will not go away, net neutrality remains a key issue to the broadband highway. "At the heart of his (FCC Chairman Julius Genachowski) proposal are two broad ideas: 1) ISPs can’t block content or favor one service over another, but 2) variable pricing based on consumer use is OK. So equal to all but fees can benefit some over others. Is it open or not. Or can ISP providers choose how to manage traffic flow. And ultimately, why can't the consumer decide which broadband provider best serves their need. Encourage more competition at the ISP level, whether wireless or wired, so that ultimately, competition not regulation, is the ultimate decider. By lowering these barriers to entry, through tax breaks and other means, a fair market run by many will favor the current monopolistic tendencies that exist today.

Sirius Shares Good News

Tons of good news coming out of SiriusXM recently. On the content front, the NFL deal was renewed for 5 years and a new personality joins the team, Dr. Laura Schlessinger. Hopefully a Howard Stern announcement will come shortly. On a subscription front, SiriusXM has surpassed the 20 million subscriber mark in the US. As the economy slowly improves and the Holiday Season is now around us, perhaps the gift of a Sirius subscription will push this number even higher.

Change Can Be Costly

That Barnes & Noble is trying to change its business model to meet a changing world is admirable. But change is difficult and sometimes costly. The consequences of doing nothing can be costlier, even resulting in bankruptcy. The landscape is littered with retailers that didn't change - Tower Records, HMV, Blockbuster, and many others. And don't forget those still mired in muck and likely to be added to the list - companies like Borders. So that B&N hqave invested in digital technology and specifically the Nook, is at least an attempt to stay relevent and around.

"The New York-based book chain -- headed by controversial founder and Chairman Len Riggio -- said yesterday the handheld device has quickly captured a 20 percent market since its launch last year, despite stiff competition from Amazon's Kindle and Apple's iPad. Nevertheless, the Nook's quick growth has come at a price. Yesterday, B&N reported a wider-than-expected quarterly loss, and said losses for the current fiscal year could surpass $50 million -- twice as steep as the previous forecast -- as B&N invests heavily in the Nook." Yes, success does come at a price. And a combination online and brick and mortar store can work. Apple is proving that.

B&N has invested in a new business model and must continue to follow strategies that merge the success of the Nook with its store. Game Stop uses free downloads when you visit their store with your game device. B&N can develop other motivations to assure that customers enjoy the advantages of both an on-line and in-store relationship. Other ideas might require a shift in inventory to include new lines, online couponing redeemable in store, gaming, etc.

Staying the leader is never easy, especially as external market forces change. The transition for B&N may be costly, but in the long run, it may be what ultimately keeps them alive and successful.

Net Neutrality Questioned

Without net neutrality laws, content availability may govern platform success. Level 3 is arguing that the barriers to entry in the broadband marketplace is raised to a point where unfair competition occurs. "Level 3, which helps to deliver Netflix’s streaming movies, said Comcast had effectively erected a tollbooth that 'threatens the open Internet,' and indicated that it would seek government intervention. Comcast quickly denied that the clash had anything to do with network neutrality, instead calling it 'a simple commercial dispute.'” Should this concern the government, not to mention the public, seeking cord cutting alternatives to cable subscription fees? And should it be a concern, especially with the merger talks concluding with Comcast and NBCU?

This news certainly is coming out at an inopportune time. Preferential treatment for some content creators over others, could be argued. "In theory, without government action, Comcast could speed up streams of NBC programs and slow down streams of its rivals’ programs."

More is at stake than this one issue. As file sizes get larger, demand grows, and the bandwidth gets maxed out, then something has got to give. Should a free capital market put the onus on who can afford to pay for better treatment? Is it really possible to be completely equitable? With more mobile and web based activity, traffic needs to be managed properly; otherwise, you have delays and traffic jams for all. As long as broadband content gets through and is not stopped completely, then maybe a free market system is the way to go.

Microsoft eyes leap back into TV

Will cable lose to Microsoft? Once a partner to the cable industry with investments with cable operators and networks, Microsoft has lost its lead and its focus. Where they continue to excel is gaming and their product, XBox, may just be the driver back into the household. "The software powerhouse has held talks with TV networks to create a new subscription-based TV service on its Xbox gaming console that would rival efforts by Google Inc, Apple Inc and Netflix Inc, sources told Reuters." As Xbox 360 continues to gain momentum, online access opens much potential. In an era of cord cutting, users of XBox could easily connect with web based content and cut the cord to cable.

A lower level of service could be built at a much lower price point, and more suitable for today's household. "One scenario under consideration by Microsoft is to create a new TV service on its Xbox gaming console that would establish a "virtual cable operator." The service would charge a monthly fee for access through the Xbox to networks such as ABC, NBC, Fox, CBS, ESPN or CNN, according to two sources familiar with the plans." More ala carte, cheaper bundles, more consumer friendly. A boon for the consumer, a bust for cable companies.

Netflix’s Move Onto the Web Stirs Rivalries

The New York Times is noticing, consumers are too. Netflix has embraced the web and has found a better profit margin in serving it's content to consumers. Without the cost of postage, Netflix can get its content into the home instantaneously. Good news for consumers, bad news for the US Postal Service as well as cable companies. "For the first time, the company will spend more over the holidays to stream movies than to ship DVDs in its familiar red envelopes (although it is still spending more than half a billion dollars on postage this year). And that shift coincides with an ominous development for cable companies, which long controlled home entertainment: for the first time in their history, cable television subscriptions fell in the United States in the last two quarters — a trend some attribute to the rise of Netflix, which allows consumers to bypass their cable box to stream movies and shows."

Netflix's remaining dilemma is how to increase its inventory of content. Cable can boast more on demand content currently, but it is at a higher cost to the consumer. With a much lower price point than cable, Netflix may not have the most, but they may have enough of the right content. Cable and satellite also have promoted the fact that some top transactional movie titles are available a month before Netflix customers can view. As Netflix demand grows, studios may have to rethink this tactic.

As consumers watch their spending, Netflix represents a real game changer that can hasten the cord cutting threatening cable. With just a broadband connection, video content is instantly available. Technological innovation continues to change the entertainment landscape, turning leaders into followers.

Time Warner Cable Launches New Plans

Last week, Time Warner announced a new low end tier of cable service, less cable channels, for a lower price. Some expensive licensed channels, ESPN and Disney, were named as not included in this low end tier. It is a valiant attempt at keeping a customer from defecting altogether. A downgrade is better than a disconnect.

At the same time, Time Warner has enhanced its upper end tier pricing as well. "Time Warner Cable will charge high-end customers $199.99 per month for a new "white glove" service option that it has dubbed Signature Home. According to a report in Bloomberg News Tuesday, Time Warner Cable is testing the service in Charlotte, N.C. and will roll it out nationally in the next few weeks." Will this new high end service package upsell some, perhaps it will simply offset the same number that downgrade and hence a break even for the company.

Kudos to Time Warner for at least being innovative in their pricing, given the needs of their customers. Whether, the response matches or exceeds the effort remains to be seen. How much marketing is done to push these new pricing tiers will show us how committed they really are to these programs. And to that we will just have to wait and see.

More iPad Uses, More iPads

A product is only as good as what it does. Develop more uses, create more usage, and more products should sell off the shelf. So was the case with Arm & Hammer baking soda, and so is the case with the iPad. For baking soda, Arm & Hammer pushed more usage, not just in cooking, but as an air freshener in the refrigerator, as an additive to toothpaste, and so on. The result was that usage rose dramatically. For the Apple iPad, the more uses, the more desire to use, and the more users. Thus the upcoming announcement.

"Apple may hold a press event as soon as Dec. 9 with a number of print executives -- including News Corp's Rupert Murdoch -- to unveil a new subscription billing option for newspapers and magazines on the iPad." Building out new subscription models with unique content can only drive the value of the iPad brand. Apple understands the basic marketing business model and is successfully capitalizing off it. By creating more need for the iPad, sales will rise this Holiday season and beyond.