A product is only as good as what it does. Develop more uses, create more usage, and more products should sell off the shelf. So was the case with Arm & Hammer baking soda, and so is the case with the iPad. For baking soda, Arm & Hammer pushed more usage, not just in cooking, but as an air freshener in the refrigerator, as an additive to toothpaste, and so on. The result was that usage rose dramatically. For the Apple iPad, the more uses, the more desire to use, and the more users. Thus the upcoming announcement.
"Apple may hold a press event as soon as Dec. 9 with a number of print executives -- including News Corp's Rupert Murdoch -- to unveil a new subscription billing option for newspapers and magazines on the iPad." Building out new subscription models with unique content can only drive the value of the iPad brand. Apple understands the basic marketing business model and is successfully capitalizing off it. By creating more need for the iPad, sales will rise this Holiday season and beyond.
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