Tuesday, August 9, 2016

Facebook To Stop Ad Blockers From Working

As much as we all seem to hate ads, they are the lifeblood, the revenue, that drives the growth off many media businesses.  But too many, too cluttered, too irrelevant, and they make the experience of watching or reading content less enjoyable.  In the digital world, ads also tend to slow down the streaming process, as they attempt to figure out which ad to present and run on site.  As a result, many users have installed ad blockers to quicken the web load refresh process and let users enjoy only the content. 

Facebook says they have figured out how to "block the blockers" to help them assure that ads are seen and their revenue grows.  But in an attempt to aid the user, Facebook is also offering more control on what ads to see and what ads to hide.  How much more control remains to be seen and whether it is more useful to the viewing experience. 

While some use ad blockers to improve the page load, others use ad blockers to improve personal privacy and protection from possible malware.  Many want to be anonymous in their viewing process and do not want to be tracked.  While my biggest gripe is how ads slow down the page from loading, I also believe that a number of the ads presented are simply not relevant to me.  That Facebook wants to improve that experience is helpful, but more importantly, they need to improve the load refresh of the page. 

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