Great read in Business Insider called "How the battle for TV's future could take over your whole house". Matt Strauss, EVP of Comcast Video Services, sees TV evolving in a new way. The TV continues to be the centerpiece of the house and that smarter features out of the X1 cable box offers the user more control. "X1 is a cross between an advanced TV guide and a virtual assistant, and Comcast thinks it will compete with the likes of Amazon's Alexa-powered Echo and Apple's Siri-powered Apple TV." With a touch of the microphone button on the remote, the X1 box can find channels, shows, answer simple questions, and possibly more.
Strauss believes that the X1 box can be the "hub" for which the home can likely get smarter. As we tend to have TVs in almost every room, attaching an X1 box to each TV that all communicate up to the cloud and share back info, creates a unified smart home experience. And while we may not always want the TV screen to be on, the X1 box is always on. That opens itself up to a larger future.
From my own experience with X1 so far, I see the potential. The next generation of boxes will need to work on voice command without remote button push, like the Amazon Echo. One could say, "X1, what is the weather today", just as we ask Alexa. It could potentially then answer back rather than put answer on screen. Than we could say, "X1 turn TV on or off", again without a remote button push. The future possibilities are endless. Perhaps a partnership for Comcast and Apple Siri to explore.
As to the Comcast plan, As Business Insider suggests, "So for Comcast, winning the future of TV could mean winning the
entire house in the process." I agree.