The NFL On Apple TV

Apple releases its quarterly earnings later today and while many are wondering how well the Apple Watch and iPhone are doing, some also are looking forward to what Apple may soon be saying about its Apple TV service.  The box itself has already been discounted from $99 to $69 and some retailers have added other incentives.  And the big rumor around the Apple TV device is that it will get all NFL games on-demand. 

According to MacRumors, "As of July 31, 2015, Game Rewind is being discontinued in favor of Game Pass, a consolidated service that will offer all 256 NFL season games on-demand as well as access to live out-of-market preseason games."  Just to be clear, the regular season games will not be offered live through the Apple TV, but accessed after the game is played. DirecTv and Verizon Wireless still offers live coverage.  One can hope that one day, consumers can stream any game, local or out of market, and can buy either a single game or entire season, without a cable or satellite subscription.