Wednesday, July 22, 2015

Mobile Winning Over Settop Devices

Multichannel just shared a telling study by Arris on consumer video viewing patterns.  Their research "found that 59% of consumers now watch mobile TV, a figure that jumps to 72% of 16-24 year-olds."  And older consumers 65+ are also embracing mobile to watch video.  And while this study sampled 19,000 consumers in 19 countries, it certainly supports the value that mobile viewing is playing in our lives.

Of course it would be helpful to know more about this study including which devices are being used, percentage of mobile verse wired viewing, which video platforms are gaining usage, and more.  And a better definition of mobile which I believe is meant to include WIFI and cellular platforms.  The rise of short form video on Facebook, long form content on Netflix, Hulu, and Amazon, and viewership platforms like Apple TV, Roku, Chromecast, Sling TV, tablets, and smartphones are all an integral part of the trend in viewing away from the settop box.  

It seems clear that with a younger demo embracing mobile over other platforms, consumers will continue to re-evaluate the value of their cable subscription, their investment in more data packages on cellular, the speed of their broadband and WIFI connection, and content aggregators to drive further adoption.  And the trends described at the end of the article strengthens the argument that more devices are being connected for WIFI viewing and more usage is being diverted to streaming media.  The TV Everywhere mentality is arriving. 

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