With all the news about smartphones and smart watches, Microsoft wants to remind us that they are relevant, too. According to the Wall Street Journal, Microsoft "
is in serious discussions to buy Mojang AB, the Swedish company
behind the popular "Minecraft" videogame, according to a person with
knowledge of the matter."
Yes, Minecraft has been a very successful game but for Mojang, just as Angry Birds is to Rovio and Candy Crush is to King. And yes, Minecraft has had a much longer run than those others in sustained popularity. But the consumer is a fickle lot and at some point they tire of old and seek new and different. As for this moment, the video gamer is buying up Destiny according to publisher Activision Blizzard. Does Mojang have more in the pipeline for Microsoft to engage in acquiring?
And yet I wonder if this planned acquisition is consistent with their
strategy. It seems over the summer, the plan was to drop it content
business to work on the cloud. Xbox, while a nice business was rumored
to be a possible spin-off and the future focus was cloud computing. So
where does gaming fit into that chart? Is this the business that Microsoft wants to move into? It just doesn't pass the smell test.
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