Peter Chernin Makes Bid For Hulu

Former News Corp COO Peter Chernin knows an opportunity when he sees it.  Hulu is for sale and Chernin wants to run it.  "According to a report in Reuters Friday night citing unnamed sources, Chernin made a $500 million bid for Hulu last month. It was not revealed how much of a stake the former News Corp. exec was seeking in the online video giant."  Will Hulu bite or will it be a first move in a protracted sale?  Clearly Chernin sees value for Hulu and so do I.  Even is an ever crowding field, Hulu has built brand value.