Monday, April 8, 2013

If ABC Wants Synergy, Then Bring Back The Wonderful World Of Disney

In today's New York Times, the focus is on ABC and plans to take advantage of Disney content and turn it into TV series.  The rationale, known brands attract viewers to the network and grow ratings.  "Among ABC’s 24 pilots for the next television season is a drama based on Big Thunder Mountain Railroad, a Disneyland roller coaster. Another pilot, 'Marvel’s Agents of S.H.I.E.L.D.,' is based on ancillary characters from 'The Avengers,' which last year took in $1.5 billion at the global box office for Marvel Entertainment, a Disney unit."  Given their success in one medium, fuels a greater chance of success in another. 

And that brings me back to my idea, bring back The Wonderful World Of Disney (WWOD).  A staple from my childhood, WWOD introduced us to Davey Crockett, the Mouseketeers, and of course Walt Disney himself.  Today, a new WWOD series can be used to test pilots, offer a variety of different themed programming, from nature to science and entertainment, and bring back more short programming, a staple of the You Tube generation.  It also enables Disney to promote upcoming movies with special behind the scenes footage and interviews.  Add a compelling host, perhaps, or even a rotation of guest hosts from the staple of Disney shows and movies, and a great programming concept is reborn.  And given the brand, it might just deliver the multi-generation audience that ABC desires to reach. To me, the timing is right for another reboot of the series.

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