For those of us that are fans of big TV events like the Oscars, watching these telecasts have become a lot more interesting because of second screens like Twitter. I admit to personally reading and writing tweets during the telecast on Sunday. And I am not alone. "Viewers of Sunday's 85th Academy Awards generated 8.9 million Oscars-related tweets. Twitter users sent 2.1 million tweets during the red carpet and 6.8 million during the awards show, according to Twitter."
At first, my interest was in reading what others had to say about the pre-show and awards in real time. It was water cooler talk and jokes offered immediately. No longer was it necessary to wait to the next day to see if friends saw and thought the same things about what was on air. But the more you read tweets, some good, some bad, most a bit snarky, you find yourself wanting to contribute as well to the conversation. In fact, I think it made the telecast more entertaining as a result.
I understand too that folks attending the festivities were using other sites, like Facebook, Vine,and Instagram to share pictures and videos of the action. For those seeking a more immersive Oscar experience, the second screen was added value. Yet for the networks offering these live showcases, the concern may be how to personally profit from their use. They may generate an increase in viewership; Oscar ratings were up for both E! and ABC for their shows. But, I am sure they would love to control the second screen app being used to interact. With it comes more ad dollars and more revenue to the respective networks. And that is always a good thing. In fact, I'm happy to discuss some ideas any time.
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