Thursday, November 8, 2012

Connected TVs and Online Content

With the quickening growth of internet connected TVs and the rise of content available online, consumers are finding it easier to cut the cable cord and focus on the broadband stream.  "Nearly 600 million televisions will be connected to the Internet by 2017, which is up from the 212 million expected at the end of this year, according to a new report from Digital TV Research."  Add to that the recent announcement that CBS has finally agreed to a deal with Hulu to provide its programming for digital streaming and TV programming is now more accessible to consumers without a cable connection. 

Consumers are buying these devices, from smart TVs to tablets and smartphones so that they can easily access content, print, audio, and video.  As it becomes easier and easier to watch full length shows and movies over the web, the need to subscribe to cable depends on the value the household derives from the subscription.  With each price increase, that decision gets revisited.   

It is easy to spot the trend, the question is when does it level off and at what level will cable subscription land.


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