Tuesday, August 21, 2012

ABC Pushing Nightline Back for Jimmy Kimmel

In 2013, the Tonight Show and David Letterman will face new competition; ABC is moving Jimmy Kimmel Live up from midnight to 11:35 to compete head on.  Good for Jimmy Kimmel, bad for the fans of Nightline who won't be able to stay up till 12:30 am to watch their news program.  "As a consolation prize, Nightline will resume a prime-time edition Fridays at 9 staring March 1, and will expand to 30 minutes nightly."

Why January and not with the start of the Fall premieres.  You can thank the presidential election for that; political news junkies win.  Nightline performs when certain news stories emerge above the typical level of noise.   Nightline provided alternative programming on broadcast that truly differentiated from the other talk shows.  Now Kimmel will be going head to head against Leno and Letterman and news audiences will have to seek other ground from cable and online alternatives.

Will Kimmel take more from Leno or Letterman and where will the Nightline audience go?  The fight heats up January 8.

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