Saturday, October 1, 2011

Cheating On Your Spouse With Your Apple iPhone

Fascinating article today in the NY Time's Opinion Section regarding our iPhone addiction. And not simply an addiction, but love for the device. "The subjects’ brains responded to the sound of their phones as they would respond to the presence or proximity of a girlfriend, boyfriend or family member. In short, the subjects didn’t demonstrate the classic brain-based signs of addiction. Instead, they loved their iPhones." Do I love my wife less, no; do I feel a love for my iPhone, perhaps. I definitely feel a loss if it is not nearby. Call it an addiction or loss, but I agree it evokes an emotion in me.

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