Wednesday, December 22, 2010

Gaming Revenue - No Movie Required

It doesn't take a movie tie-in to make a game successful. And Activision's Call of Duty seems to hit the spot for gaming enthusiasts. Despite its Adult Rating of M for mature, Call of Duty Black Ops sales has exceeded 1 billion dollars in just 42 days on the market. "That's quicker than the company's previous blockbuster video game, "Call of Duty: Modern Warfare 2," which passed the 10-figure plateau in 64 days." It seems that the Call of Duty franchise is doing quite well, even without a movie connection. So will the game inspire a movie? I wouldn't doubt it.

More impressive for CoD - BO is that it is more successful then any movie, except for one. "'Avatar' -- the 3-D blockbuster ... wears the crown as the fastest entertainment property to ring up $1 billion in sales, having done so last year after just 20 days in wide release." Certainly in this depressed economy, entertainment still has its winners.

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