Friday, November 6, 2009

How Ya Doin Sirius

The economy is slowing improving, some car dealers are finally showing a little profit, and Sirius is still around. In fact, thanks to John Malone's financial support, Sirius remains an independent company. Despite posting a net loss in the third quarter, revenue grew 3 percent for them. Not bad for a company who's stock trades for just over 2 bits.

So what does the future hold? Hopefully a company that has reined in its costs and grown revenue. One big expense still around is Howard Stern's hefty contract. But that contract ends next month and both Howard and Sirius have a decision to make. Re-sign Howard or let him go back to terrestrial radio. Does Sirius depend on Howard anymore; I dunno. I suspect that those that ordered Sirius because of Howard have found more value that would keep them customers. Howard doesn't seem to be the game changer he once was. My expectation is that Mel Karmazin will try to sign him for pennies and when Howard refuses will say that at least he made him an offer. At the end of the day, Howard will come back to terrestrial radio and the wrath of the FCC.

And for Sirius, lower costs, perhaps more non car subscribers via iPhone and other mobile devices, and a buyout by Liberty Media and Direct TV.

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