Thursday, September 24, 2009

Online and Radio Up, TV Still Most Credible

Not all old media is dying. In fact, according to a recent study, radio usage for news and information has grown. In fact even magazine usage grew slightly while newspaper and TV consumption dropped. Online usage has grown especially among the younger demos and is considered a credible source for factual content. "Not surprisingly, the research also found that the younger the respondent, the more reliant that person was on online sources." Online usage growth was also found by the higher educated and higher earning population.

Is any of this surprising; perhaps just that some old media (radio and magazines) still have some lags in them. New media will continue to find ways to converge the past into the future. Think Sirius on the iPhone and newspapers and magazines on the Kindle. At some point in the future, everything will be consider online and will instead be defines as audio, video, text, or some form of all three.

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