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Wednesday, March 12, 2008

Online Distribution Can Help All Audiences Grow

Robert Iger clearly embraces new media and recognizes that it doesn't replace TV but enhances its value.

“More mature platforms can still generate a lot of value, including the big-screen movie experience in the theater,” he added. “That value actually grows because of new media, because what you do is you introduce it to the world on a traditional platform and you use new media to reach more people and create more dimensions.”


The younger demo is embracing the entertainment value of the computer, but it can co-exist with the "old media" TV experience, especially with the advent of High Definition. Disney has been buying social networks like Club Penguin and successfully taking its content and merchandising it across multiple platforms. With 2 small kids watching Disney and playing online and listening to their songs, we have become a Disney family on all platforms. And don't think we won't be going to the movies when High School Musical 3 is distributed, too.

The distribution platforms may shift and change, but the content, if it is compelling, will continue to be consumed.

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