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Wednesday, March 12, 2008

It's Hulu, not Hula

What's in a name. I can't tell you how many people have found my blog because they mistyped Hula instead of Hulu. Will this help or hurt this new venture, I don't know. But I will continue to link to the correct site so that you are able to see what all the news is about.

Enjoy the shows, access to old as well as to new series. Catch up during your lunch time, when you have the time to watch TV in your office. For those of us with kids, time in the evening to watch TV gets shorter and shorter, so online viewing gives another opportunity to watch those shows we miss. At the same time, it clearly impacts worker effectiveness at their desk. Some might argue that it simply replaces other distractions like online games, personal phone calls, and other non-productive activities.

Advertising is what pays for this accessibility. But will it also kill the golden goose. Will viewers put up with the mix presented or will they avoid these sites for others whose ads are less intrusive. And can these ads be shown in ways that don't destroy the experience or have some interest with the viewer. Blinkx believes it has the technology as do other companies like Overlay.tv. How tolerant will the user be?

How will big business react to Hulu as the increased bandwidth affects servers at the office. Will their be backlash. While it is too early to tell, it will be fascinating to watch this cause and effect.

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