Tuesday, August 18, 2015

Is this Commercial A Hit Or A Miss

While I have listed some commercials that I find truly inane to the point of channel turning, others make me scratch my head and ask if the execution of the commercial exceeded any brand metrics. Do we remember the product, does it create interest, does it break through the clutter, is it memorable for the brand, and might it drive sales growth?

Lately, I have seen the commercial for the Infinity QX60.  No, don't know it, how about if I say the one that parodies the Vacation movie with Christie Brinkley.  And that for me is the disconnect.  For a long while, I thought it was a commercial for the Ed Helm reboot of Vacation, but it is not.    It certainly reaches an audience that knows the original Vacation brand and remembers when Christie Brinkley was the one driving the red convertible.  Now she is the mom in the SUV but the commercial is not selling the red convertible.  Yikes, that car looked more interesting.  Of course the family owner might notice that the QX60 has a third row, an important feature for households needing 7 car seats.  Few other features though are mentioned.

Is the spot memorable.  Heck, Christie Brinkley looks great and the Vacation movie brings back fond memories of car road trips.  But I wonder if the Infinity car brand gets lost in the spot.  By the way, I never saw the new version  of Vacation so I have no idea if Infinity is the car used in the new movie. Here is the spot for your enjoyment.

As to the driver of the Infinity QX60, a little trivia.  He is played by actor Ethan Embry who played the role of Clark' s (Chevy Chase) son Rusty in the original film. 

No comments:

Post a Comment