What started as a slow erosion of cable subscribers off television has led to alternatives that deliver content, complete, unfiltered, and without interruption. Technology has helped to disrupt the TV game and homes are increasingly changing their routines. Per the Nielsen results in the NY Post,
- "The amount of time US viewers spend watching live TV has plummeted by 20 minutes a day since 2013;
- Homes with subscription streaming services are watching 50 minutes of TV a day more than those without;
- Subscription video services are now in 40.3 percent of households"