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Friday, January 2, 2015

TV Viewing On Your Terms

According to the Leichtman Research Group, " 76% of U.S. homes have a DVR, subscribe to Netflix or use video-on-demand from a cable or telco provider …26% of homes use two of those services, and 11% use all three ".  As for my household, we are in the 11%.  We are getting more comfortable with technology in the home and more apt to use it more frequently.  Income levels certainly play a part in this research study, as indicated.  But I would also like to know if geography also is an issue.  is DVR, VOD, and Netflix usage higher in major cities than in rural markets.  And is Netflix access taken more through broadband access or by cellular.  Clearly, the study demonstrates a trend toward ubiquitous behavior. 

(76%) of U.S. homes have a DVR, subscribe to Netflix or use video-on-demand from a cable or telco provider - See more at: http://www.multichannel.com/news/technology/76-homes-have-dvr-netflix-or-use-vod-study/386584#sthash.zFv2q2Xu.dpuf
(76%) of U.S. homes have a DVR, subscribe to Netflix or use video-on-demand from a cable or telco provider - See more at: http://www.multichannel.com/news/technology/76-homes-have-dvr-netflix-or-use-vod-study/386584#sthash.zFv2q2Xu.dpuf

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