When Hi Definition TV screens came on the market, it was a quantum leap in television viewing for consumer. No longer were we confined by a 4:3 panel, now with a wider screen and more pixels, pictures were sharper then ever. We faced a choice between a plasma screen and LCD and as competition increased, prices dropped. HD TV was a revolution in the TV experience.
But since then, improvements in the TV screen have been less than enchanting. With the push toward 3D, we pushed back, not willing to invest in 3D goggles to put over our faces. And at this year's CES, the push is on for the next evolution of high def, ultra hi def or 4K. But can a picture get any sharper?
It took a number of years for content creators to upgrade their programs to HD and most decided to not even bother with 3D. So will content companies invest again to upgrade to an ultra HD output in order for these new TV sets to be worth their price? Certainly the early adopters will pay more for a big screen ultra HD TV set, but the average consumer will not. Even as Ultra HD prices drop, current HD sets will likely drop even more. And today's millennials are consuming more content through smaller mobile tablets and smartphones anyway. For me, I don't have the same desire to own an Ultra HD or 4K set like I did when HD TV were first introduced. Eventually content will be created for 4K, but I suspect that adoption and sales of 4K sets will take a much longer time to occur.
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