Video Streaming Not Hurting TV Ad Revenue

While Netflix, Amazon Prime, Hulu, and others are capturing subscription revenue and watching usage surge, broadcast and cable networks continue to grow as well.  According to latest figures in the first quarter of this year, ad revenue was up over 21% from last year's first quarter.  That is pretty healthy ad growth considering all the worries of cord cutting and streaming video. 

In addition, syndication grew 11% for the quarter while local cable advertising rose 4%.  Exciting times ahead as big data helps to drive better targeting and hopefully higher ROIs.  It seems the pot is big enough for both digital and linear to continue to do well. 

for the quarter was up 21.2% from a year ago. March spending was up 18%. - See more at: http://www.multichannel.com/news/marketing/tv-ad-revenue-grew-21-q1-smi/373935#sthash.mmCjxbn8.dpuf

for the quarter was up 21.2% from a year ago. March spending was up 18%. - See more at: http://www.multichannel.com/news/marketing/tv-ad-revenue-grew-21-q1-smi/373935#sthash.mmCjxbn8.dpuf

for the quarter was up 21.2% from a year ago. March spending was up 18%. - See more at: http://www.multichannel.com/news/marketing/tv-ad-revenue-grew-21-q1-smi/373935#sthash.mmCjxbn8.dpuf

for the quarter was up 21.2% from a year ago. March spending was up 18%. - See more at: http://www.multichannel.com/news/marketing/tv-ad-revenue-grew-21-q1-smi/373935#sthash.mmCjxbn8.dpuf