Friday, January 24, 2014

Apple Keeps Getting Away From One Size Fits All

When Steve Jobs was alive, he seemed intent on a one size fit all approach, for the iPad and iPhone.  But since his passing, Apple has listened more to the consumer.  A mini iPad was introduced and a slightly larger iPhone screen.  And now there are rumors that Apple will release more extensions of these products in more sizes.  That includes even larger screens for both of these products.  Would Steve Jobs approve?

Believe it or not, I think he would.  What set Apple products apart were its ease of use, speed, and seamless integration of design and function.  Seeing consumer demand for multiple size products to fit their needs, Jobs most likely would have followed the same course that Tim Cook has taken.  Ultimately, the size of the product can vary for it is what these Apple products can do that sets them apart.  So while Apple hasn't verified that new screen size products are coming in 2014, I would expect that we will hear about them come Spring and Fall.

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