Friday, October 18, 2013

Aereo Launching In Its Next Market

Tuesday, October 22, 2013, Detroit DMA consumers will be able to cut their cable cord and still gain access to broadcast and some cable networks in their market without an antenna.  A broadband feed is all that is required to sign up and get Aereo delivered into your home.  And despite numerous attempts by the broadcasters to block Aereo, the courts have yet to agree and have allowed the business to rollout into additional markets.  According to reports, "Aereo says it expects to be in 22 cities this year."  The more success that Aereo has, the harder it may be to put the genie back into the bottle. 

Rather than fight Aereo, broadcasters should spend more of their effort working with their cable/telco/satellite operators to enable their signals to be authenticated for TV Everywhere.  Give consumers the value of getting their broadcast channels, not only on the TV set, but also on their mobile devices.  Increase the value by offering more on demand programs online along with the linear feed.  Consumers may just prefer maintaining their cable subscription for this added level of value.  And that minimizes the losses that Aereo might present in each market.

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