Content and Distribution - My 2¢ on the entertainment and media industry
Tuesday, September 3, 2013
Microsoft Making New Acquisition Into Smartphones
If you can't make it, buy it. Microsoft has announced that it is buying Nokia's handset business in order to take more control over the manufacturing process and build on their past success. "Microsoft is betting it will have a better chance of narrowing the gap
if it seizes complete control over how the mobile devices work with its
Windows software." Given the fickle nature of phone lovers, the race for dominance in the market is fierce. Where once Nokia held the top position, now it is Apple and Samsung, but that doesn't mean tat Microsoft and Nokia can't get back in the race. At the same time, it is more than just the device; it is the apps that run behind it. Microsoft has much more work ahead of it to gain a foothold against the Android and Apple libraries. Still, anything is possible and the race is far from over.
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