Tuesday, August 20, 2013

Netflix Proving Content Is King

In the growing challenges facing cable operators, the rise of OTT content continues to help drive cord cutting.  And when consumers are determining which online content provider to follow, Netflix has been driving the differentiation strategy with a focus on content.  In the latest deal, "Netflix says it's reached a multi-year agreement with The Weinstein Co. that will give it the exclusive streaming rights to the company's first-run films starting in 2016."  Given the Weinstein Brothers' track record of distributing quality, Oscar worthy films like The King's Speech and The Artist, the odds seem good that Netflix is gaining a high quality partnership that will certainly differentiate it from Amazon, Redbox, and even cable networks like HBO, Showtime, and Starz. 

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