Monday, August 12, 2013

3D Without Glasses

If you are like me, you are not a fan of the 3 D experience in movie theaters.  Besides the fact that it costs more to watch, it does not deliver a valued experience.  I partly blame the glasses, uncomfortable for me, especially because they need to be worn over my regular glasses.  But the filmmakers' use tends to be extraneous adding little to the film plot or experience and meant more as an a ha moment.  Most times it seems over used and sometimes, one wonders why it is even presented in such a format. 

Other seem to agree as 3D movies and revenue are down this year.  But there may be hope if the 3D experience can be improved.  First, get rid of the 3D glasses and that is where technology is headed.  According to this recent article, "Researchers have developed a way to create a 3D image through a single lens, without moving the camera. ...  It could also provide a cheaper method to create 3D films for the big screen."

I also believe that the value of 3D can be enhanced when combined with large IMAX screens to create a truly immersive viewing experience.  Consumer like me would be more apt to pay a premium price for a truly premium experience.  Of course, this new technology could one day lend itself to the television as well as to tablets and other devices.  And that would be quite impressive. 

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