Wednesday, June 26, 2013

Kids Content Helps To Drive Subscription Video

The race by video streaming aggregators to bulk up on content is on and ultimately could lead to more cable cord cutting.  The category that seems to get a ton of attention is kid friendly programming and deals are being cut left and right.  Netflix deal with Dreamworks Animation was yesterday's news; today, the latest content partnership deal is between Amazon and PBS. 

"Amazon says that the PBS KIDS shows will be available on its Kindle FreeTime Unlimited service, which, paradoxically for a service that bills itself as being 'unlimited,' is designed to help parents limit viewing time.  The new arrangement along with Amazon’s recent deal with Viacom to offer shows including Dora the Explorer, Go Diego, Go!, and The Backyardigans ”brings some of the most popular kids programming to Prime Instant Video, making it the perfect place for the whole family to catch up on all their favorites,” says Director of Digital Video Content Acquisition Brad Beale."  These are the same families that are using Amazon Prime to buy their diapers in bulk so it is a perfect fit.  Of course, not knowing the revenue model for such a partnership, the hope for each is that their is a ROI that makes sense for both parties.

So keep checking the boxes for kids programming.  Could Power Rangers be next or is a new provider lurking?  Stay tuned, same bat time, same bat channel.

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