Thursday, April 11, 2013

Has Social Media Jumped The Shark?

In a study by PiperJaffray survey of over 5,000 teenagers, Teens reliance on social networking has declined over the last 12 months.  While teenagers are heavily engaged in technology, smartphones and tablets, they have shifted away overall from social media.  According to the study, Facebook is still their most important social website although that interest has dropped by 9%.  Twitter and Instagram have dropped slightly from a year ago.  Google+, YouTube, and Tumblr have also dropped.  "This data measures sentiment, not usage stats. If this data is solid, though, we should see it reflected in a teen exodus from traditional social networks. Considering how unwilling some of these companies are to talk about the younger demographic, it may already be under way."

While this new generation may be fickle in what they use, their loyalty may easily shift.  Teens seem more likely to be early adopters in new activities, whether social media sites like Vine and Snapchat, content platforms like Redbox and Netflix, and music outlets like Pandora.   As to smartphones, Apple outshines the others for teens.  Speed is key and per the study, 4G is appealing to the generation as well. 

So has social media jumped the shark for teens?  The release of the Facebook Home app may just tell us what teens are thinking.  If it is embraced, then the answer is no; if it is tried and dropped, the answer is clear.

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