Thursday, February 14, 2013

Streaming Wars, Part III, Amazon CBS Expand Deal

No surprises here.  The race is on for content to stream and Netflix and Amazon are racing to expand their inventory.  As CBS is not an owner of Hulu, they have gone out to the marketplace for their streaming syndication deals and have found a partner with Amazon.  "CBS and Showtime series coming to Prime for the first time include America's Next Top Model, Everybody Loves Raymond, Jericho, The L Word, Undercover Boss and United States of Tara, among others."  Syndication has found new opportunities outside local affiliate and cable deals.  In the streaming rental business, viewers can now subscribe to Amazon Prime to view their favorite CBS series on demand online.  Earlier this month, Amazon also got the streaming rights to the hit PBS series, "Downton Abbey".

The race is on for exclusive new content as well as exclusive windows of streaming syndicated content.  And at the end of the day, consumers may find value in subscribing to more than one streaming service.  That can spell good news to all the competitors in the marketplace, provided that they have their own share of exclusive and original content to offer.  It is why in the premium cable space (HBO, Showtime, Starz, etc), consumers buy more than one pay TV service.

No comments:

Post a Comment