Wednesday, October 3, 2012

Motorola Drops Patent Suit Against Apple

The news that Google's Motorola unit was dropping its suit against Apple must be somewhat attributable from Sun Tzu's, "The Art of War". There are times to attack and there are times to withdraw.  And Google must have assessed their chances and given the recent ruling against Samsung, determined that their best move was to retreat.  "In a brief filing with the International Trade Commission on Monday, Motorola Mobility said it was dropping without prejudice a complaint that Apple had infringed on seven Motorola patents."  And so another patent fight with Apple is over and points again to an Apple victory.

Of course The Art of War also says  that strategies continue to change and a withdrawal one day may only lead to a direct confrontation in other ways.  And in a competitive environment, there are differences in a battle victory and the entire war.  Competition between Google and Apple does not end with this patent fight; the war is still on.

No comments:

Post a Comment