Tuesday, August 14, 2012

Competition in Tablet Space Intensifying

The wonderful thing about the economy, especially when there are more than a few competitors pursuing their share of the market, is watching how it follows general marketing principles.  Specifically in the tablet market, you have your market leaders pushing their differentiation strategy while others use a low pricing strategy to gain market share.

"New stats from market research firm IHS iSuppli show Apple’s iPad surging ahead of other media tablets to gain a 70 percent market share in the second quarter of 2012."  But not resting on their laurels, expectations are that a mini iPad will be announced  shortly to add to their product line.  New entrants like the Microsoft Surface may cause a buzz while Samsung is banking on growing its share of the Galaxy and Google with the Nexus7.  And of course there is the Kindle from Amazon and the Nook from Barnes & Noble.  In the case of the Nook, they hope to grow business with a timely cut in their price just as school is about to begin.

The joys of a crowded marketplace, inciting constant innovation and pushing the others to keep their eye on the prize.  It should make for a fun Holiday Season as each of these companies sell their benefits to the consumer.

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