BSkyB Banking On Over The Top

The truth is that if you can't beat em, join em.  The rise of broadband and the fear of consumers switching to IPTV devices has cause BSkyB to consider new distribution strategies.  "BSkyB will spend £30 million cutting its own cord through Now TV".  The truth is clear; why let other platforms take away this audience, better to have a presence in the OTT space too.  "That gives us a clue how much BSkyB is investing to protect its heavyweight satellite and triple-play offering from disruption by new over-the-top (OTT), cord-cutting services and platforms, and to seek new online customers".  As a new platform it also allows more flexibility to create a low cost package of service and support a consumer preference to a la carte offerings.  From my vantage point, it is a very smart move.