When Apple was younger and the PC was the big push, the biggest competitor to Apple was Microsoft. Today, that fight has taken a back seat as Apple has extended itself more firmly into mobile devices and soon the TV set. And perhaps their biggest competitor is not Microsoft, or even Amazon or B&N, but Google.
And Google is adding another line in the sand verse Apple, Voice controlled connected television. "In what could be the biggest boost to couch potatoes since the remote control, Google Inc. is developing a technology that would allow a viewer to tell a TV, by voice, to change the channel or even seek out a favorite show or movie."
Google is aggressively competing with Apple in the software side of the business, a strategy used by Microsoft in the PC wars. But Google is going a step further when it buys manufacturing companies like Motorola to build out Google products. How this affects Google's licensing with other brands remains to be seen. Companies don't like to have competition from their own supplier. Still Google continues to advance while Apple follows its own path. How fierce the competition between these two grows remains to be seen. But with Google testing a pay subscription service in Kansas City, no doubt they are declaring war in the video space.
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