Talk about hard to believe, AOL continues to receive revenue from customers needing dial up access to email and the web. According to the article, there are 3.5 million dial up customers paying about $17 a month. That is $714 million dollars annually for dial up. That to me is an amazing figure for a dead service. So why can't AOL transition into a new digital business when it has such a cushion still to work with?
AOL still has a strong e-mail service, a number of strong content properties, and a dial up business that is still attractive to certain customers with limited internet needs. What it still needs is people with vision to help set its future course in a direction that integrates web and mobile to its growth. Otherwise, their past will surely keep them from innovating the future.
No comments:
Post a Comment