Tuesday, October 4, 2011

Zune Is Out Of Tune, Microsoft To Focus On A Windows Phone

It seems another Apple competitor has raised the white flag. For other companies, it was to stop producing a competitive tablet and now for Windows, to not compete with the iPod. "We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players."

So how will a user listen to music on the Windows Phone and why not keep the Zune as a brand extension? While Google and it's Android devices seem to have a strategic approach to compete effectively with Apple, Microsoft may be scattered. What is the Microsoft strategy for mobile and why isn't Zune a part of it? One hopes that Microsoft's history of failed product launches doesn't extend to the Windows Phone. But so far, the loss of Zune seems the rule not the exception.

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