Wednesday, September 21, 2011

UltraViolet Makes Appearance Thanks To The Smurfs

Is your DVD player UltraViolet compatible? Does knowing a DVD title includes UltraViolet appealing to you? Wait, you haven't heard of UltraViolet. Well then you are definitely not alone. "UltraViolet is a "digital locker" system designed by the Hollywood-led Digital Entertainment Content Ecosystem to let users access their movies and TV content through any UltraViolet-compatible service or device, such as PCs, tablets, cable set-tops and smartphones." Hopefully by the time that CES rolls around, UltraViolet will be the hot buzz word.

The release of new platforms always involves a careful balance of content. And seems to ask the age-old question of which comes first, the chicken or the egg. In this case, Sony's release of DVD titles, including The Smurfs, recognizes that consumers respond to content to run their machines. And while Sony is the first to release titles with UltraViolet authentication, other studios will follow.

Can it jumpstart the DVD industry or will it find more acceptance with consumers seeking content anywhere via their cable provider? And with Apple on the sidelines, what will its cloud-based competitor do differently? For consumers seeking to access content outside their home on their PC or mobile device, the cloud is bringing the library to us, without requiring us to download and save on a hard drive. Good news in a connected world.

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