Sirius See Subscriber Growth As It Raises Its Rates

Forecasters expect an increase of 1.6 million customers, 200,000 over its initial forecast. All this as the recession and auto industry have been suffering for some time. At the same time, Sirius believes it is time to raise its monthly fees. They plan to raise fees to $14.95, a $2.00 increase. That translates into a healthy 15.44% bump. Does such price elasticity exist for current subscribers or will this plan change affect the current and future subscriber base? While I have yet to read about much outcry, once the change occurs next year, I'm sure voices will be heard.