My son is not yet a teen, but he is clamoring for an e-reader. He's away at camp, but he will be very jealous when he sees that his mom has a Nook. Well, he and other students may have another reason to purchase one, Barnes and Noble has put together a promotion that offers some nice freebies with the purchase of a Nook. "Users who register their new Nook by October 31 will receive coupon codes for twelve Barnes & Noble Classics e-books, twelve SparkNotes e-books (which, oddly, do not match the selection of Classics), three Nook Study Guides and four Nook Color apps. B&N values the content at $107.28." B&N is not being overly generous with their gifts, the titles available are self-published.
"This promotion is an interesting reminder that Barnes & Noble is also a book publisher, and although it is publishing public domain works, it can still find interesting things to do with them." Smart marketing to build value of the Nook brand. At the same time, I would love to see how B&N uses it's Nook to also bring consumers back into their stores. Sure the key to owning an e-reader is the ease of downloading without leaving your home. Still, the success of brick and mortar stores will depend on blending together on-line with in-store.
This latest marketing push by B&N should certainly cause it's competitors, like Amazon, to react. Amazon is not encumbered with a store presence and may have more flexibility in its marketing approach. And as it comes to the student consumer, the company that can get e-book versions of high school and college textbooks may be the real winner at the end of the day.
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