As if spouting a line from the movie Blazing Saddles, Wal-mart's Vudu service says, "We don't need your stinking apps" to Apple. But they do want to be seen via the web on Apple iPad devices. "Last month, Wal-Mart -- the world's largest retailer -- integrated Vudu into Walmart.com, which now provides links to the streaming-video service alongside DVD search results. Movies are available from Vudu to rent for 99 cents to $5.99 or to buy starting at $4.99. No app, but accessed, rented or bought via the website and watched on an iPad or other approved CE device, "including the Sony PlayStation 3 and Internet-connected HDTVs and Blu-ray Disc players from Funai Electronics (Magnavox, Sylvania), LG Electronics, Mitsubishi Digital Electronics, Panasonic, Philips, Samsung, SANYO, Sharp, Sony, Toshiba and Vizio."
With deals from most every major movie distributor, this service truly competes with Apple's not yet announced rental service. The challenge and opportunity for Apple will be to present a better, more ergonomic viewing and library experience. An Apple app can potentially mean less clicks; it could also enable a better search engine to find most efficiently exactly what you are seeking. But Vudu's advantage is that it has been released first and has the opportunity for better awareness through the Wal-mart store.
At the same time, Wal-mart made another decision. "Separately, on Tuesday Wal-Mart announced that it is exiting the digital music business and will stop selling digital music online effective Aug. 29." Funny to leave a business that could benefit from working with Vudu. To consumers, a digital download is a digital download whether it is video or music. To drop the music side of the program makes little to no sense.
So the digital video distribution platform is getting more crowded - Vudu, Netflix, Hulu, Apple, and of course cables' VOD, all offering movies and shows on multiple devices. The DVD business may be in decline, but streaming media is only growing.
No comments:
Post a Comment