Content is King For Sirius XM

Sirius XM recognizes that exclusive content is what best differentiates. It has worked with Howard Stern, with NFL, and MLB, and now with college football. "With the most recent college sports content announcement Sirius XM touted that they are the leaders in college sports radio broadcasting. There is little doubt about this since the company will be broadcasting virtually every game that happens. Again, this is great news for consumers." And as some content requires a premium subscription, there is anticipation of more revenue coming in. Given the rabid nature of college football fans, I can only expect that many will succumb and pay.