CBS seems to be the first broadcast network actively looking at pushing forward with a 3D broadcast channel. "CBS may be bringing 3D versions of its shows to a 24-hour cable network, and it has already demonstrated 2D-to-3D converted programming privately to several operators, according to industry sources familiar with the project. The broadcast network is considering a strategy to gain distribution for the 3D channel through its retransmission-consent negotiations with cable, satellite and telco TV operators, according to one source." Certainly good news for all the CE companies with an eye on the next generation of products.
While 3D TV sales have slowed, it is partly due to the lack of meaningful 3D content to view. If you believe like me that content is king, then the advancement of 3D by a broadcaster is the push to invigorate demand. "To date, there has been a fairly limited supply of 3D content available through pay-TV operators since the current wave of 3DTV sets hit the market in early 2010. ESPN 3D launched last year and converted to a 24-hour service this past February, although the lineup remains largely reruns of previously aired events. The 3Net channel from Discovery/Sony/IMAX has just one distribution deal so far, with DirecTV." CBS would be the first broadcaster to market and no date the others will quickly follow.
Certainly 3D is a hot commodity, not just for programming, but for gaming as well. My son badly wants the 3D version of his DSi gaming system. And I do see the appeal for 3D when it comes to watching sports on TV. But as I need glasses to see, wearing another set of glasses over my own has always been irritating to me. Nintendo has achieved a 3D effect on it's gaming system without glasses. I look forward to the day when my large screen HDTV viewing on 3D without the glasses is the norm.
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