QR codes, those 2 dimensional, squiggly line boxes, are appearing in ads and on products. Go down the aisle of your favorite store and you may just start seeing them on the packaging of products. "The square patterns found in the corner of print ads, in store aisles and elsewhere can be scanned by consumers' smartphones and tablet computers to open a Web page, play a video or even place a call."
And while few consumers are using them, interest seems to be growing. Unsure how a product works, get a quick demonstration; download a coupon for just taking a snapshot. I also see great opportunity to capture information about a product and perhaps add your own notes. I'd love to see wine bottles add QR codes so I could remember which ones I may have tasted and to record my desire to buy again or not.
Applications for such use of QR codes abound. Whether in grocery or home improvement stores, real estate or restaurants, department stores or movie theaters, many companies could benefit from the addition of a QR code. And with their appearance on more and more print ads, awareness by the public will only grow.
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